# Customer feedback and surveys for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "customer feedback and survey platform" and as "NPS and customer experience survey tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/enterprise/index.md

**Standing:** Qualtrics CustomerXM leads with 41% of first choices; verdict clear leader. 54 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Qualtrics CustomerXM](https://www.gane.ai/index/gtm/vendors/qualtrics-customerxm/index.md) | 41% | 15% | 66 |
| 2 | [CustomerGauge](https://www.gane.ai/index/gtm/vendors/customergauge/index.md) | 28% | 4% | 24 |
| 3 | [Medallia Experience Cloud](https://www.gane.ai/index/gtm/vendors/medallia-experience-cloud/index.md) | 11% | 17% | 59 |
| 4 | [SurveyMonkey](https://www.gane.ai/index/gtm/vendors/surveymonkey/index.md) | 6% | 43% | 46 |
| 5 | [Alchemer](https://www.gane.ai/index/gtm/vendors/alchemer/index.md) | 2% | 0% | 21 |
| 6 | [Survicate](https://www.gane.ai/index/gtm/vendors/survicate/index.md) | 2% | 10% | 10 |
| 12 | [Typeform](https://www.gane.ai/index/gtm/vendors/typeform/index.md) | 2% | 70% | 20 |
| 13 | [InMoment](https://www.gane.ai/index/gtm/vendors/inmoment/index.md) | 0% | 5% | 19 |
| 15 | [QuestionPro](https://www.gane.ai/index/gtm/vendors/questionpro/index.md) | 0% | 9% | 11 |
| 68 | [Google Forms](https://www.gane.ai/index/gtm/vendors/google-forms/index.md) | 0% | 82% | 11 |

Rank is by share of first choices among all 68 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM
- GPT-5.4 mini: Qualtrics CustomerXM; alternatives Alchemer, Medallia Experience Cloud, SurveyMonkey
- Gemini 3.5 Flash: CustomerGauge; alternatives Enterpret, Medallia Experience Cloud, Pendo, Qualtrics CustomerXM
- Perplexity Sonar: CustomerGauge; alternatives Chattermill, Enterpret, UserVoice
- Grok 4.20: Qualtrics CustomerXM; alternatives CustomerGauge, InMoment, Medallia Experience Cloud, SurveyMonkey
- Mistral Small: Qualtrics CustomerXM; alternatives Enterpret, SurveyMonkey, Survicate
- DeepSeek V4 Flash: CustomerGauge; alternatives Alchemer, Medallia Experience Cloud, Qualtrics CustomerXM
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Qualtrics CustomerXM; alternatives Delighted, Medallia Experience Cloud, Survicate, UserVoice
- Kimi K2: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM
- GLM 4.7 FlashX: Qualtrics CustomerXM; alternatives Medallia Experience Cloud, Sprig, SurveyMonkey
- MiniMax M2.5: Medallia Experience Cloud, Qualtrics CustomerXM; alternatives Survicate
- GPT-6 Luna: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM
- Muse Glimmer 30B: CustomerGauge; alternatives Gainsight, Medallia Experience Cloud, Qualtrics CustomerXM

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- guideflow.com: 40 answers, 51 citations
- customergauge.com: 30 answers, 60 citations
- zonkafeedback.com: 30 answers, 43 citations
- chattermill.com: 28 answers, 39 citations
- getperspective.ai: 27 answers, 37 citations
- survicate.com: 26 answers, 33 citations
- enterpret.com: 23 answers, 39 citations
- typeform.com: 23 answers, 26 citations

Pages named in the most answers:

- https://guideflow.com/blog/survey-software-tools (31 answers)
- https://sprig.com/guides/enterprise-survey-software-buyers-guide (17 answers)
- https://typeform.com/blog/customer-satisfaction-survey-tools-ranked (16 answers)
- https://guideflow.com/blog/customer-feedback-tools (15 answers)
- https://surveymonkey.com/product/enterprise (15 answers)
- https://chattermill.com/blog/best-enterprise-voice-of-customer-platforms (13 answers)
- https://enterpret.com/guides/best-customer-feedback-analysis-tools-for-large-companies (12 answers)
- https://front.com/blog/customer-feedback-software (11 answers)
- https://learn.g2.com/best-enterprise-feedback-management-software (11 answers)
- https://marketintelligencetools.com/rankings/buyer-feedback-intelligence (11 answers)

## Warned against

- SurveyMonkey: 20 of 46 labels negative. "Platforms to Avoid for Large Enterprises... SurveyMonkey: Limited analytics beyond basic reporting; struggles with enterprise-scale response volumes" (Grok 4.20, negative prompt)
- Typeform: 14 of 20 labels negative. "Tools like SurveyMonkey, Typeform (standard editions), and JotForm are excellent for small teams but generally fail as central enterprise solutions" (Qwen 3.7 Flash, negative prompt)
- Google Forms: 9 of 11 labels negative. "Google Forms, Microsoft Forms and similar zero-budget builders lack enterprise administration, configurable access controls, audit-traceable reporting baselines and data-residency guarantees" (Muse Glimmer 30B, negative prompt)
- Medallia Experience Cloud: 10 of 59 labels negative. "Two cautions matter for 2026: the platform is built for the upper end of the market with long timelines, and in April 2026, Thoma Bravo transferred Medallia to its creditors" (Claude Haiku 4.5, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Qualtrics CustomerXM at 43%.

- Qualtrics CustomerXM: 34% to 43%, +9. Inside the floor by 2 points · rank 1 of 64, unchanged.
- Medallia Experience Cloud: 15% to 9%, −6. Inside the floor by 5 points · rank 3 of 64, unchanged.
- Alchemer: 0% to 2%, +2. Inside the floor by 9 points · rank 13 → 5 of 64.
- Typeform: 0% to 2%, +2. Inside the floor by 9 points · rank 74 → 12 of 64.
- CustomerGauge: 26% to 26%, ±0. Inside the floor by 11 points · rank 2 of 64, unchanged.
- SurveyMonkey: 6% to 6%, ±0. Inside the floor by 11 points · rank 4 of 64, unchanged.
- InMoment: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 13 of 64.
- Zonka Feedback: 0% to 0%, ±0. Inside the floor by 11 points · rank 18 → 24 of 64.
- Chattermill: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 26 of 64.
- Perspective AI: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 27 of 64.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.