# Customer feedback and surveys: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "customer feedback and survey platform" and as "NPS and customer experience survey tool", six framings each, to six frontier models with search on, on behalf of a mid-market B2B software company. Page: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/2026-09-expanded

This is the permanent record of the September 2026 Edition, published September 9, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/index.md

**Standing:** Survicate leads with 27% of first choices; verdict contested. 26 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Survicate](https://www.gane.ai/index/gtm/vendors/survicate/index.md) | 27% | 0% | 14 |
| 4 | [Google Forms](https://www.gane.ai/index/gtm/vendors/google-forms/index.md) | 12% | 38% | 16 |
| 6 | [Delighted](https://www.gane.ai/index/gtm/vendors/delighted/index.md) | 8% | 41% | 17 |
| 9 | [Qualtrics CustomerXM](https://www.gane.ai/index/gtm/vendors/qualtrics-customerxm/index.md) | 4% | 48% | 25 |
| 10 | [SurveyMonkey](https://www.gane.ai/index/gtm/vendors/surveymonkey/index.md) | 4% | 48% | 27 |
| 46 | [Medallia Experience Cloud](https://www.gane.ai/index/gtm/vendors/medallia-experience-cloud/index.md) | 0% | 44% | 16 |
| 55 | [Typeform](https://www.gane.ai/index/gtm/vendors/typeform/index.md) | 0% | 48% | 21 |

Rank is by share of first choices among all 60 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Opus 5: Refiner, Survicate; alternatives Gainsight, Pendo
- Claude Opus 4.8: Delighted; alternatives CustomerGauge, Front, Gainsight, Pendo
- GPT-6 Astra: Survicate; alternatives CustomerGauge, Refiner
- GPT-5.6 Sol: Survicate; alternatives Alchemer, Canny, Pendo Listen, Qualtrics CustomerXM
- Gemini 3.1 Pro: Refiner, Survicate; alternatives AskNicely, Delighted, Gainsight, Pendo
- Perplexity Sonar Pro: CustomerGauge; alternatives Enterpret, UserVoice

## Sources the answers cite

30 of 36 answers came back with a source list, from 6 of 6 models. Sites named in the most answers:

- zonkafeedback.com: 13 answers, 21 citations
- survicate.com: 13 answers, 17 citations
- proprofssurvey.com: 10 answers, 11 citations
- surveysensum.com: 9 answers, 20 citations
- surveymonkey.com: 9 answers, 16 citations
- thecxlead.com: 8 answers, 11 citations
- guideflow.com: 8 answers, 9 citations
- qualaroo.com: 8 answers, 9 citations

Pages named in the most answers:

- https://proprofssurvey.com/blog/customer-feedback-tools (8 answers)
- https://guideflow.com/blog/survey-software-tools (6 answers)
- https://survicate.com/pricing (5 answers)
- https://mopinion.com/customer-feedback-tools (4 answers)
- https://qualtrics.com/customer-experience (4 answers)
- https://surveysensum.com/blog/qualtrics-vs-surveymonkey (4 answers)
- https://thecxlead.com/tools/best-customer-feedback-software (4 answers)
- https://timetoreply.com/blog/best-customer-feedback-tools (4 answers)
- https://typeform.com/blog/customer-feedback-tools (4 answers)
- https://zonkafeedback.com/blog/best-nps-tools (4 answers)

## Warned against

- SurveyMonkey: 13 of 27 labels negative. "SurveyMonkey in particular has accumulated a notable volume of consumer complaints on venues like the BBB, Trustpilot, and PissedConsumer" (Claude Opus 4.8, negative prompt)
- Typeform: 10 of 21 labels negative. "avoid basic form builders (like SurveyMonkey or Typeform) which lack programmatic automation" (Gemini 3.1 Pro, paraphrase prompt)
- Qualtrics CustomerXM: 12 of 25 labels negative. "Avoid these unless you have a dedicated Customer Experience (CX) team, data scientists, and a large budget." (Gemini 3.1 Pro, negative prompt)
- Google Forms: 6 of 16 labels negative. "Avoid these if brand perception, high customization, and complex user journeys are important" (Gemini 3.1 Pro, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.