# Tide: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 10 judge labels across 1 category by 5 of 14 models. Page: https://www.gane.ai/index/finance/vendors/tide

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Business banking](https://www.gane.ai/index/finance/treasury/business-banking/index.md) | 0% | 90 | 40% | 10 |

## What the models said for it

- "popular for its low-cost structure, with 5 free transfers per month and then a small fee per transfer" (Mistral Small, Business banking)
- "Tide is a digital-only bank designed specifically for small businesses and freelancers" (Mistral Small, Business banking)
- "Best for: Businesses with very low transaction volumes" (Kimi K2, Business banking)
- "All-in-one business platform | £0" (Kimi K2, Business banking)

## And against it

- "High volume of serious complaints: Accounts frozen without warning at critical moments" (Kimi K2, Business banking)
- "accounts frozen without warning or explanation, payments withheld, slow customer service" (DeepSeek V4 Flash, Business banking)
- "Tide, Monzo, or Starling have mixed feedback on international fees and phone support" (Grok 4.20, Business banking)
- "Tide has garnered specific backlash for its built-in invoicing tools" (Qwen 3.7 Flash, Business banking)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 1 | 3 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 2 | 0 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Tide, from 13 of the 13 answers that named it (only the models that return a source list).

### Domains cited

- forbes.com: 6
- gov.uk: 5
- nerdwallet.com: 5
- financial-ombudsman.org.uk: 4
- moneysavingexpert.com: 4
- reddit.com: 4
- topconsumerreviews.com: 4
- trustpilot.com: 4
- applyright.co: 3
- business.hsbc.uk: 3

### Pages cited

- https://gov.uk/government/news/latest-banking-satisfaction-survey-results-revealed-by-cma: 5
- https://moneysavingexpert.com/banking/business-bank-account: 4
- https://nerdwallet.com/business/banking/best/banks: 4
- https://topconsumerreviews.com/best-business-bank-accounts/detailed-reviews.php: 4
- https://applyright.co/en/guides/which-us-business-banks-freeze-accounts: 3
- https://forbes.com/advisor/banking/best-business-bank-accounts: 3
- https://forbes.com/advisor/banking/checking/best-business-checking-accounts: 3
- https://moneysupermarket.com/current-accounts/business-bank-accounts: 3

## In its own words

What Tide's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Better business finance; all your business finance needs in one app, from banking to credit. (https://tide.co/)
- For: sole traders, freelancers and limited companies (https://tide.co/)
- Price stated: Free business account with Tide; form your company for just £1 with our Company Secretary tool, or a one-off fee of £14.99 (https://tide.co/)
- Starting price: 1 (https://tide.co/)
- Free plan or trial: Opening a free business account with Tide is easy (https://tide.co/)
- Hosting: GB, DE, FR, IN
- Customers named: The Poured Project, Beaucroft Watches, CLEVER ACCOUNTS, IN.SYNC GROUP, IMS, WIS, FullStop.

## What it publishes

Every page tide.co exposes, read 2026-09-29: 3163 addresses. By kind, pages and the last 90 days:

- blog: 848 pages, 15 in the last 90 days, latest 2026-08-28
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 3 pages, 0 in the last 90 days, latest undated
- comparison: 34 pages, 4 in the last 90 days, latest 2026-09-04
- template or tool: 9 pages, 0 in the last 90 days, latest 2026-01-19
- glossary or explainer: 126 pages, 1 in the last 90 days, latest 2026-08-04
- news or press: 7 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-04 comparison: Loan vs overdraft https://www.tide.co/blog/funding/loan-vs-overdraft
- Recent: 2026-08-28 blog: Meet kayleigh forster founder of rubha https://www.tide.co/blog/member-spotlight/meet-kayleigh-forster-founder-of-rubha
- Recent: 2026-08-26 blog: Debt factoring https://www.tide.co/blog/funding/debt-factoring
- Recent: 2026-08-19 blog: Most overused business names in uk https://www.tide.co/blog/tide-update/most-overused-business-names-in-uk
- Recent: 2026-08-19 blog: Company naming trends https://www.tide.co/blog/company-formation/company-naming-trends
- Recent: 2026-08-12 blog: How to value a business https://www.tide.co/blog/funding/how-to-value-a-business

## Record

- Method: https://www.gane.ai/index/finance/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/finance.