# Expense management for small business buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "expense management software" and as "employee expense reporting tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/finance/spend/expense-management/2026-10/smb

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/finance/spend/expense-management/smb/index.md

**Standing:** Zoho Expense leads with 37% of first choices; verdict contested. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Zoho Expense](https://www.gane.ai/index/finance/vendors/zoho-expense/index.md) | 37% | 5% | 63 |
| 2 | [Ramp](https://www.gane.ai/index/finance/vendors/ramp/index.md) | 25% | 7% | 57 |
| 3 | [Expensify](https://www.gane.ai/index/finance/vendors/expensify/index.md) | 19% | 15% | 65 |
| 4 | [BILL Spend & Expense](https://www.gane.ai/index/finance/vendors/bill-spend-expense/index.md) | 14% | 7% | 57 |
| 5 | [Brex](https://www.gane.ai/index/finance/vendors/brex/index.md) | 4% | 16% | 31 |
| 6 | [Emburse](https://www.gane.ai/index/finance/vendors/emburse/index.md) | 2% | 46% | 13 |
| 7 | [Rippling Spend](https://www.gane.ai/index/finance/vendors/rippling-spend/index.md) | 0% | 23% | 13 |
| 9 | [QuickBooks Online Expenses](https://www.gane.ai/index/finance/vendors/quickbooks-online-expenses/index.md) | 0% | 30% | 10 |
| 44 | [SAP Concur](https://www.gane.ai/index/finance/vendors/sap-concur/index.md) | 0% | 90% | 21 |

Rank is by share of first choices among all 44 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Brex; alternatives Expensify, Zoho Expense
- GPT-5.4 mini: Ramp; alternatives BILL Spend & Expense, Expensify, Zoho Expense
- Gemini 3.5 Flash: Ramp; alternatives Airwallex, BILL Spend & Expense, Brex, Zoho Expense
- Perplexity Sonar: Zoho Expense; alternatives BILL Spend & Expense, Expensify, Ramp
- Grok 4.20: Ramp; alternatives Zoho Expense
- Mistral Small: BILL Spend & Expense, Emburse; alternatives Zoho Expense
- DeepSeek V4 Flash: Ramp; alternatives BILL Spend & Expense, Brex, Expensify, Zoho Expense
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: BILL Spend & Expense; alternatives Expensify, Ramp, Zoho Expense
- Kimi K2: Expensify, Ramp; alternatives BILL Spend & Expense, Brex, Rippling Spend
- GLM 4.7 FlashX: Zoho Expense; alternatives BILL Spend & Expense, Emburse, Expensify, Rippling Finance
- MiniMax M2.5: BILL Spend & Expense, Expensify; alternatives Brex, Emburse
- GPT-6 Luna: Ramp; alternatives BILL Spend & Expense, Expensify, Zoho Expense
- Muse Glimmer 30B: BILL Spend & Expense, Zoho Expense; alternatives Emburse, Rippling Spend

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- ramp.com: 48 answers, 78 citations
- bill.com: 41 answers, 69 citations
- ofx.com: 40 answers, 40 citations
- mercury.com: 37 answers, 37 citations
- g2.com: 35 answers, 58 citations
- use.expensify.com: 34 answers, 55 citations
- brex.com: 32 answers, 40 citations
- tech.co: 28 answers, 28 citations

Pages named in the most answers:

- https://ofx.com/en-us/blog/best-expense-management-software-solutions (40 answers)
- https://mercury.com/blog/best-expense-management-software-startups-small-businesses (37 answers)
- https://tech.co/accounting-software/best-expense-management-software (28 answers)
- https://ramp.com/blog/expense-tracker-for-business (24 answers)
- https://bill.com/blog/best-expense-management-software (22 answers)
- https://g2.com/categories/expense-management (22 answers)
- https://nerdwallet.com/business/software/best/business-expense-trackers (22 answers)
- https://fool.com/the-ascent/small-business/expense-reporting (20 answers)
- https://novo.co/software/expense-management (18 answers)
- https://techrepublic.com/article/expense-management-software (18 answers)

## Warned against

- SAP Concur: 19 of 21 labels negative. "Tools designed for large corporations (such as SAP Concur Expense, Emburse Certify, or Navan) are often too complex and expensive for small businesses." (Mistral Small, negative prompt)
- Expensify: 10 of 65 labels negative. "The industry standard. It works well everywhere, but the UI can sometimes feel cluttered or overly feature-heavy for small teams." (Qwen 3.7 Flash, scale prompt)
- Emburse: 6 of 13 labels negative. "such as SAP Concur Expense, Emburse Certify, or Navan) are often too complex and expensive for small businesses" (Mistral Small, negative prompt)
- Brex: 5 of 31 labels negative. "Brex may be impossible to sign up for, or too complex for your current needs." (GLM 4.7 FlashX, negative prompt)

## Movement since September 2026

Floor: 10 points of share, measured on the calibration repeat.
Same leader: Zoho Expense at 36%.

- Brex: 6% to 4%, −2. Inside the floor by 8 points · rank 5 of 40, unchanged.
- Emburse: 0% to 2%, +2. Inside the floor by 8 points · rank 35 → 6 of 40.
- Wave: 2% to 0%, −2. Inside the floor by 8 points · rank 6 → 14 of 40.
- Ramp: 23% to 24%, +1. Inside the floor by 9 points · rank 2 of 40, unchanged.
- Expensify: 19% to 20%, +1. Inside the floor by 9 points · rank 3 of 40, unchanged.
- BILL Spend & Expense: 13% to 14%, +1. Inside the floor by 9 points · rank 4 of 40, unchanged.
- Zoho Expense: 36% to 36%, ±0. Inside the floor by 10 points · rank 1 of 40, unchanged.
- Rippling Spend: 0% to 0%, ±0. Inside the floor by 10 points · rank 7 → 8 of 40.
- SAP Concur: 0% to 0%, ±0. Inside the floor by 10 points · rank 36 → 40 of 40.

## Record

- Method: https://www.gane.ai/index/finance/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/finance.